Savage Gear is synonymous with innovative, fish-catching soft lures. Throughout our history we have created some of the most iconic soft lures on the market, including hugely popular product ranges such as 4Play, Line Thru and Craft. New for this year, we have expanded the Craft Shad range by offering mixed packs of different colours and sizes and we have introduced the amazingly alluring Reaction Crayfish – an incred-ibly detailed crayfish imitation with legs that shimmer and vibrate with the slightest movement. Our aim when creating new soft lures is to set new standards for the market by using the wealth of knowledge, experience, and creativity of our super talented team. Some of our soft lures are so realistic, they have also been known to fool anglers as well as fish!

The humble roach is one of the most important prey for many freshwater predator fish around the world, and we have studied in detail the behaviour, details and movement of this species to create a series of lures that will provoke aggressive strikes from hungry preds. The Savage Gear 4D Roach series of lures are all based on a 3D scan of a real roach and will amaze you with their details, realism and incredible swimming actions. Quite simply, this is the pinnacle of roach imitation, that looks and swims exactly like the real thing. Our famous Line Thru system has been further developed, so the hook can swing freely outside the body on the broadest point of the body, ensuring great hook-up and even better landing rates. The new Little Line Thru modifier is a great innovation and the lure can easily be transformed to hold two treble hooks. The lure’s high body profile gives the most amazing s-curve swimming action that cuts and slides to the side on spin-stop – a movement that simply drives the pike crazy. The slow sink version has the Line Thru channel through the mouth and sinks really slowly. It can be twitched and pulled to perform some amazing glides. The moderate sink will run deep with a big s-curve action, moving lots of water and really calling in the big ones.

• 4D colours
• Incredible swimming action
• Hard foam inner harness, soft outer body
• Line Thru concept
• Swinging treble on Line Thru modifier
• Two sinkrates – slow sink and moderate sink
• Protective reusable clampack
• Ultra-sharp SGY 1X BN hooks (#1 /18cm)